An edition of If you're in a dogfight, become a cat!
(2017)
If you're in a dogfight, become a cat!
strategies for long-term growth
by Sherman, Len
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Previews available in: English
Subjects
Industrial management, Strategic planningShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
If you're in a dogfight, become a cat!: strategies for long-term growth
2017, Columbia University Press
in English
0231174829 9780231174824
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Book Details
Table of Contents
The origins of modern business strategy thinking
There's no such thing as a bad industry
Why are we in business?
The search for the holy grail of business
long-term profitable growth
Do you know what your strategy is?
Getting strategy right
Creating strong brands
Brand builders and killers
What makes products meaningfully different?
Where do great ideas come from?
Strategies to break away from the pack
Hitting the bull's-eye.
Edition Notes
Includes bibliographical references and index.
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| July 14, 2023 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |