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"In today's new economy--in which "good" jobs are typically knowledge or technology based--many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into "cool" and highly specialized upscale occupational niches--and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today's postindustrial city."--
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Previews available in: English
Subjects
Butchers, Distillers, Barbers, Biography, Skilled labor, Bartenders, Butchers (Persons), SOCIAL SCIENCE, Sociology, General, Urban, Social Classes, Arbeitssoziologie, Experte, Gentrifizierung, Stadtökonomie, Skilled labor -- United States, Bartenders -- United States -- Biography, Distillers -- United States -- Biography, Barbers -- United States -- Biography, Butchers -- United States -- BiographyPlaces
United StatesShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Masters of Craft: Old Jobs in the New Urban Economy
Nov 13, 2018, Princeton University Press
paperback
0691183198 9780691183190
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2
Masters of Craft: Old Jobs in the New Urban Economy
2017, Princeton University Press
in English
1400884861 9781400884865
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3
Masters of craft: old jobs in the new urban economy
2017, Princeton University Press
in English
0691165491 9780691165493
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (pages 323-338) and index.
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