An edition of Consumer Behavior
(2014)
Consumer behavior
by Todd Donavan, Michael Minor, and John Mowen
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Previews available in: English
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Book Details
Table of Contents
Introduction to consumer behavior
Consumer behavior and developing marketing strategy
Information processing: perceptual processes
Information processing: memory and consumer knowledge
Motivation and behavioral learning
Individual differences: personality, self-concept, and psychographics
Belief, attitude, and behavior formation and change
Persuasive communications
Consumer decision processes
Loyalty and satisfaction
Situational influences
Social influences: group, dyadic, and diffusion processes
Pop culture
Subcultures and demographics
Consumer neuroscience
The dark side of consumer behavior.
Edition Notes
Includes bibliographical references and index (pages 455-469).
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| December 20, 2023 | Edited by ImportBot | import existing book |
| December 7, 2022 | Edited by ImportBot | import existing book |
| October 23, 2019 | Created by ImportBot | import new book |