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Mindf*ck goes deep inside Cambridge Analytica’s “American operations,” which were driven by Steve Bannon’s vision to remake America and fueled by mysterious billionaire Robert Mercer’s money, as it weaponized and wielded the massive store of data it had harvested on individuals—in excess of 87 million—to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America’s soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.
Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born.
Wylie’s decision to become a whistleblower prompted the largest data-crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only laid bare the profound vulnerabilities—and profound carelessness—in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.
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Subjects
Military art and science, Data protection, United states, biography, Political campaigns, Internet in political campaigns, Facebook (electronic resource), Social media, Presidents, united states, election, 2016, Corrupt practices, Presidents, Election, Law and legislation, Big data, Social aspects, Information society, Internet, Internet marketing, Internet advertising, Fake news, Cambridge Analytica Ltd, Facebook (Firm)Edition | Availability |
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Mindf*ck: Inside Cambridge Analytica's Plot to Break the World
2020, TBS/GBS/Transworld
in English
1788165004 9781788165006
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Mindf*ck: Cambridge Analytica and the Plot to Break America
2020, Random House Publishing Group
in English
1984854658 9781984854650
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Mindf*ck: Cambridge Analytica and the Plot to Break America
Oct 08, 2019, Random House
hardcover
1984854631 9781984854636
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Mindf*ck: Cambridge Analytica and the Plot to Break America
2019, Random House, Incorporated
in English
0593229142 9780593229149
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Book Details
Edition Notes
Source title: Mindf*ck: Cambridge Analytica and the Plot to Break America
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December 18, 2022 | Edited by MARC Bot | import existing book |
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November 1, 2019 | Created by ImportBot | import new book |