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"What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends."--Amazon.com.
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Previews available in: English
Subjects
Neurosciences, Psychology, Success, Psychological aspectsEdition | Availability |
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1
The winner effect: how power affects your brain
2012, Bloomsbury
in English
1408824736 9781408824733
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2
Winner Effect: The Neuroscience of Success and Failure
2012, St. Martin's Press
in English
125001364X 9781250013644
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3
The Winner Effect: The Neuroscience of Success and Failure
Oct 16, 2012, Thomas Dunne Books
hardcover
1250001676 9781250001672
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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