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This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
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Previews available in: English
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Edition | Availability |
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1
Customer Equity Management
December 2004, Prentice Hall
Paperback
in English
0131419293 9780131419292
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Feedback?August 19, 2020 | Edited by ImportBot | import existing book |
November 22, 2019 | Created by ImportBot | import existing book |