Internal Relationship Management
Linking Human Resources To Marketing Performance (Journal of Relationship Marketing) (Journal of Relationship Marketing)
by Michael D. Hartline and David Bejou
"Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and - ultimately - external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models."--Jacket.
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Subjects
Job satisfaction, Personnel, Satisfaction au travail, Arbetstrivsel, Personeelsmanagement, Management, Gestion, Personnel management, Direction, Marketing, Employee motivation, Appartenance à l'entreprise, Organizational commitment, Personaladministration, Marknadsföring, Motivation, Marketing, management, BUSINESS & ECONOMICS, Distribution, General| Edition | Availability |
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Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing) (Journal of Relationship Marketing)
December 2004, Haworth Press
Hardcover
in English
0789024608 9780789024602
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"This paper focuses on the theme of internal relationship management and the linkages between human resource management and marketing performance."
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| September 16, 2021 | Edited by ImportBot | import existing book |
| December 13, 2019 | Created by MARC Bot | import existing book |