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Explains how infographics use visual communication to attract, inform, and entertain their audience.
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Previews available in: English
Subjects
Graphic methods, Business and Management, Social media, Presentation graphics software, Visuell kommunikation, Multimédia, Data communications, Informationsgrafik, Communication visuelle, Datorgrafik, Communication, Traitement électronique des données, Visual communication, Communication of information, Business presentations, Information visualization, Presentationsteknik, Visualisierung, Kommunikation, Réseaux sociaux en ligne, Information technology, Infographie, Marketing, Visualisation de l'information, Présentations (Affaires), SOCIAL SCIENCE, Media Studies, Communication--graphic methods, P93.5 .l34 2012, 302.23Showing 2 featured editions. View all 2 editions?
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Infographics: the power of visual storytelling
2012, John Wiley & Sons, Inc.
in English
1118314042 9781118314043
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Book Details
Table of Contents
Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention
Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics
The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum
Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production
Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends
Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports
Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs
What makes a good infographic? : Utility ; Soundness ; Beauty
Information design best practices : Illustration ; Data ; Visualization
The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company.
Edition Notes
Includes index.
Includes bibliographical references and index.
VLeBook allows 400 sessions each year (07.10.2015).
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