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Edition | Availability |
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1
Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
2014, Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
in English
3658072504 9783658072506
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2
Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Nov 08, 2014, Springer Gabler
paperback
3658072490 9783658072490
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Edition Notes
Source title: Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance (Strategie, Marketing und Informationsmanagement)
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