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Der Wert der Markenpersönlichkeit: Das Phänomen der strategischen Positionierung von Marken
Jan 11, 2014, Deutscher Universitätsverlag, Weis Michaela
paperback
3824470969 9783824470969
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Source title: Der Wert der Markenpersönlichkeit: Das Phänomen der strategischen Positionierung von Marken (Gabler Edition Wissenschaft) (German Edition)
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