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The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches.
It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.
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Previews available in: English
Subjects
Focused group interviewing, Methodology, Social sciences, Research Design, Gruppe, Methods, Interviewing, Groepsinterviews, Focus Groups, Recherche évaluative (Programmes d'action sociale), Evaluationsforschung, Sociology, methodology, Interviewing in sociology, Social sciences, methodology, Evaluation research (social action programs), Social sciences--methodology, Social sciences--methods, H61.28 .k78 2009, H 61.28 k78f 2009, 361.6/1068Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Focus groups: a practical guide for applied research
2009, Sage Publications
in English
- 4th ed.
1412969476 9781412969475
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2
Focus groups: a practical guide for applied research
1994, Sage Publications
in English
- 2nd ed.
0803955669 9780803955660
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aaaa
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3
Focus Groups: Practical Guide for Applied Research
1994, Sage Pubns.
in English
- 2Rev.ed.
0803955677 9780803955677
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zzzz
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4
Focus groups: a practical guide for applied research
1988, Sage Publications
in English
0803931867 9780803931862
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zzzz
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Book Details
Edition Notes
Includes bibliographical references (p. 243-250) and index.
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