"Deutsche Kultur" und Werbung ? Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945

"Deutsche Kultur" und Werbung ? Studien zur G ...
Alexander Schug, Alexander Sch ...
Locate

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today


Buy this book

Last edited by MARC Bot
August 21, 2024 | History

"Deutsche Kultur" und Werbung ? Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945

This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon ?German culture?. The work shows that the construct of ?German culture? was not only defined by bourgeois high culture, but rather increasingly by factors from consumer culture. The imagery of advertising shaped national icons, created modified ?surfaces? (for example, through illuminated ad media) and perceptions of space. Likewise, the logic of market differentiation and marketing began to determine social interactions as well as political communication (Hitler branding). This development did not progress without conflict: Debates surrounding both advertising as well as the direct confrontation between cultural critics and advertisers make clear that there was a massive collision between two mentalities. This allowed a conflict to emerge between traditional, guild thinking, high cultural representations and a putatively authentic aesthetics of content, on the one hand, and on the other hand, a ?world of appearances? and aesthetic of the exterior form. One question in particular played a central role in this debate, namely: the extent to which capitalism, the market economy, consumption and the aesthetics of the modern Lebenswelt with its specific (commercial) texture were in accord with ideas of ?Germanness.?

Publish Date
Language
German
Pages
432

Buy this book

Book Details


Edition Notes

German.

The Physical Object

Pagination
432
Number of pages
432

ID Numbers

Open Library
OL28360830M
ISBN 13
9783860042441
OCLC/WorldCat
748347422

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
August 21, 2024 Edited by MARC Bot import existing book
July 21, 2020 Created by MARC Bot import new book