An edition of Tourism marketing
(2005)
Tourism Marketing
A Collaborative Approach (Aspects of Tourism)
by Alan Fyall and Brian Garrod
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"This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored."--Jacket.
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| Edition | Availability |
|---|---|
1
Tourism Marketing: A Collaborative Approach (Aspects of Tourism)
February 2005, Multilingual Matters Limited
Paperback
in English
187315089X 9781873150894
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| July 31, 2020 | Created by ImportBot | import existing book |