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"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."--Jacket.
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Merken, Communication in marketing, Advertising, Communicatie, Marketing, Marketingmix, Business communicationPlaces
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Marketing Communications: A European Perspective
June 2004, Financial Times Management
Paperback
in English
- 2 edition
0273685007 9780273685005
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