An edition of Diversity in European Marketing
(2012)
Diversity in European marketing
text and cases
by Thomas Rudolph, Bodo B. Schlegelmilch, and András Bauer
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Previews available in: English
| Edition | Availability |
|---|---|
1
Diversity in European marketing: text and cases
2012, Springer Gabler
in English
3834914207 9783834914200
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2
Diversity in European Marketing: Text and Cases
Mar 16, 2012, Gabler Verlag
paperback
3834939315 9783834939319
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Book Details
Table of Contents
Part 1.
Targeting Diverse Demographics and Managing Structural Diversity in Europe -- Migration and Minorities in Europe / -- Josep Franch, Verena Gruber and Matthew Hawkins
Fighting social isolation through a user-friendly mobile phone: Bazile Telecom -- Raphaëlle Lambert-Pandraud and Yves Morel
Changing Media Regulation in Europe: VIASAT3 in Hungary -- Mihály Gálik
Managing early and mature markets in Europe: The UniCredit Group -- András Bauer -- Part 2.
Acknowledging and Managing Diversity in Consumer Behavior in Europe -- Nostalgic Branding in Central Europe / -- Petr Král
Diversity in European Retailing -- Thomas Rudolph and Jan Niklas Meise
Private Label Strategies in Europe -- Isabelle Schuiling and Renaud Cogels
The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing -- Sigurd V. Troye, Magne Supphellen and Alexander Jakubanecs -- Part 3.
Responding to Diverse Marketing Environments and Managing Diversity in Europe -- How companies organize their European Business: The Role of Regional Headquarters / -- Bodo B. Schlegelmilch and Björn Ambos
Managing consumer's experiences: Design as a solution for transformation -- Tore Kristensen and Dóra Horváth
European Market Entry - The Case of DeLaval -- Henrik Glimstedt
Growing with the Wind: The Case of Vestas -- Rolf Wüstenhagen.
Edition Notes
Includes bibliographical references.
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