An edition of New Brand World (2003)

A New Brand World

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by and

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Cover of: A New Brand World by Scott Bedbury, Stephen Fenichell, Scott Bedbury, Stephen Fenichell
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  • ★★★ 3.0 (1 rating) ·
  • 4 Want to read
  • 1 Have read
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Last edited by ImportBot
August 19, 2020 | History
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An edition of New Brand World (2003)

A New Brand World

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by and

  • ★★★ 3.0 (1 rating) ·
  • 4 Want to read
  • 1 Have read

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Publish Date
Publisher
Penguin (Non-Classics)
Language
English
Pages
240

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Subjects

Brand name products, New products, management
Edition Availability
Cover of: A New Brand World
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
February 25, 2003, Penguin (Non-Classics)
in English

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Book Details

First Sentence

"Nearly every time my telephone rings lately, it's the mother of a teenage girl who is confused, upset, or absolutely frantic about the state of her daughter's social life-her friends, her attitude, her boyfriend, her secrecy, her nightlife."

ID Numbers

Open Library
OL7360217M
ISBN 10
0142001902
ISBN 13
9780142001905
Library Thing
451471
Goodreads
178282

Source records

Promise Item
Better World Books record
Promise Item

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August 19, 2020 Created by ImportBot import existing book