An edition of Strategy for Tourism
(2010)
Strategy for tourism
by John Tribe
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This book explains strategic management, analysis and implementation specifically in the tourism industry. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.
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Previews available in: English
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Book Details
Table of Contents
Strategic purpose
Introduction to strategy
Mission and purpose
Culture and strategy
Strategic analysis
The external environment: PEST
The external environment: competition
The internal environment: capability
Strategic choice
Strategic options
Strategic directions and methods
Strategic evaluation
Strategic implementation
Organising and resourcing
Managing and monitoring
Strategy in action.
Edition Notes
Includes bibliographical references and index.
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| June 17, 2022 | Edited by ImportBot | import existing book |
| August 22, 2020 | Created by ImportBot | import new book |