The Second Century
Reconnecting Customer and Value Chain through Build-to-Order; Moving beyond Mass and Lean Production in the Auto Industry
by Matthias Holweg and Frits K. Pil
"In The Second Century, Matthias Holweg and Frits Pil take a look at the dysfunctional nature of current value-chain strategies, then systematically discuss the changes in product and processes that are needed to bring about responsiveness to customers' needs. They look beyond the dealer, the factory and the design studio to understand the web of relationships and dynamics that have brought the auto industry to its current low point." "Holweg and Pil argue that in this century the winners will not be those firms that search for larger and larger scale or those who run efficient factories and squeeze the last drop of profitability from their suppliers. The winners, they say, will be those who build products as if customers mattered."--BOOK JACKET.
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| Edition | Availability |
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1
Second Century: Reconnecting Customer and Value Chain Through Build-To-Order Moving Beyond Mass and Lean Production in the Auto Industry
2005, MIT Press
in English
0262250756 9780262250757
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2
Second Century: Reconnecting Customer and Value Chain Through Build-To-Order Moving Beyond Mass and Lean Production in the Auto Industry
2005, MIT Press
in English
0262275619 9780262275613
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zzzz
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3
The Second Century: Reconnecting Customer and Value Chain through Build-to-Order; Moving beyond Mass and Lean Production in the Auto Industry
June 1, 2004, The MIT Press
Hardcover
in English
0262083329 9780262083324
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