Emerging innovative marketing strategies in the tourism industry

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Last edited by ImportBot
April 11, 2023 | History

Emerging innovative marketing strategies in the tourism industry

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"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--

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Edition Availability
Cover of: Emerging innovative marketing strategies in the tourism industry
Emerging innovative marketing strategies in the tourism industry
2015, Business Science Reference, an imprint of IGI Global, Business Science Reference, IGI Global
in English

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Book Details


Edition Notes

Includes bibliographical references (pages 369-414) and index.

Published in
Hersey, PA
Series
A volume in the Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series

Classifications

Dewey Decimal Class
910.68/8
Library of Congress
G155.A1 E42853 2015, G155.A1E42853 2015

The Physical Object

Pagination
xxii, 425 pages
Number of pages
425

ID Numbers

Open Library
OL30394697M
ISBN 13
9781466686991, 9781466687004
LCCN
2015015133

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History

Download catalog record: RDF / JSON
April 11, 2023 Edited by ImportBot import existing book
September 21, 2020 Created by MARC Bot import new book