Malcolm McDonald on Marketing Planning

Understanding Marketing Plans and Strategy

Reissue edition
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Last edited by ImportBot
August 1, 2020 | History

Malcolm McDonald on Marketing Planning

Understanding Marketing Plans and Strategy

Reissue edition
  • 2 Want to read

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

Publish Date
Publisher
Kogan Page
Language
English
Pages
197

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Previews available in: English

Edition Availability
Cover of: Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
January 1, 2008, Kogan Page
Paperback in English - Reissue edition
Cover of: Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning
2007, Kogan Page Publishers
Electronic resource in English
Cover of: Malcolm McDonald on marketing planning

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Book Details


Classifications

Library of Congress
HF5415.13, HF5415.13 .M369157 2008, HF5415.13 .M369157 2008eb

The Physical Object

Format
Paperback
Number of pages
197
Dimensions
8.3 x 6.6 x 0.6 inches
Weight
12.6 ounces

ID Numbers

Open Library
OL10768887M
Internet Archive
malcolmmcdonaldo00mcdo
ISBN 10
0749451491
ISBN 13
9780749451493
LCCN
2007037090
OCLC/WorldCat
163616721
Library Thing
8728822
Goodreads
2721225

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History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
January 7, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
June 17, 2010 Edited by ImportBot add details from OverDrive
December 9, 2009 Created by WorkBot add works page