An edition of Marketing planning models (1982)

Marketing planning models

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Marketing planning models
edited by A.A. Zoltners.
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Last edited by MARC Bot
October 28, 2020 | History
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An edition of Marketing planning models (1982)

Marketing planning models

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Publish Date
Publisher
North-Holland Pub. Co., Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
Language
English
Pages
276

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Subjects
Marketing, Management, Mathematical models

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Edition Availability
Cover of: Marketing planning models
Marketing planning models
1982, North-Holland Pub. Co., Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
in English
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Book Details

Table of Contents

An aspect of new product planning : dynamic pricing / Abel P. Jeuland and Robert J. Dolan
PRICESTRAT
an applied strategic pricing model for non-durables / Hermann Simon
LITMUS, a new product planning model / Joseph D. Blackburn and Kevin J. Clancy
A general model for assessing new product marketing decisions and market performance / FredS. Zufryden
Strategy development for new product introductions / Edgar A. Pessemier
Integer programming model and algorithmic evolution / Prabhakant Sinha and Andris A. Zoltners
A discrete maximum principle approach to a general dynamic market response model / Thomas E. Morton, Andrew A. Mitchell, and Eitan Zemel
Optimal strategic business units portfolio analysis / Marcel Corstjens and David Weinstein
Stochastic dominance rules for product portfolio analysis / Vijay Mahajan, Yoram Wind, and John W. Bradford
Evaluating judgment-based marketing models / Shelby H. McIntyre and Imran S. Currim
A process model for the family planning decision / John U. Farley and Donald E. Sexton
Analyzing natural experiments in industrial markets / Gary L. Lilien and A. Api Ruzdic.

Edition Notes

Includes bibliographies.

Published in
Amsterdam, New York, New York, NY
Series
TIMS studies in the management sciences ;, v. 18

Classifications

Dewey Decimal Class
658.8/00724
Library of Congress
HF5415.13 .M358 1982

The Physical Object

Pagination
ix, 276 p. :
Number of pages
276

ID Numbers

Open Library
OL3119063M
LCCN
82229027
OCLC/WorldCat
9143000

Source records

Library of Congress MARC record
marc_columbia MARC record

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