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"Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively humble beginnings in the 1980s, Hizbullah's political clout and its public perception have followed an upward trajectory, thanks to a political programme that blends military, social, economic and religious elements and adapts to changes in its environment. Its communication strategy is similarly adaptive, supporting the group's political objectives. Hizbullah's target audience has expanded to a regional and global viewership. Its projected identity, too, shifted from an Islamist resistance party opposed to Israel's presence in Lebanon to a key player within the Lebanese state. At the same time, Hizbullah's image has retained fixed features, including its image as an ally of Iran; its role as a resistance group (to Israel); and its original base as a religious party representative of the Lebanese Shiites. The authors of this book address how Hizbullah uses image, language and its charismatic leader, Hassan Nasrallah, to legitimise its political aims and ideology and appeal to different target groups"--
"Hizbullah's management of its image and identity are scrutinised by the authors alongside analysis of the movement's communication strategy, political behaviour and performance"--
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Edition | Availability |
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1
Hizbullah Phenomenon: Politics and Communication
2014, Oxford University Press, Incorporated
in English
019025730X 9780190257309
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2
The Hizbullah phenomenon: politics and communication
2014, Oxford University Press, USA
in English
0199384401 9780199384402
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3
Hizbullah Phenomenon: Politics and Communication
2014, Oxford University Press, Incorporated
in English
1322608636 9781322608631
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Edition Notes
Includes bibliographical references and index.
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Feedback?September 29, 2021 | Edited by ImportBot | import existing book |
November 12, 2020 | Created by MARC Bot | import new book |