"Make your sketches come to life From films to games, books to comics, all stories need refined, beautiful characters. This book demystifies the in-demand discipline of character design, starting with the basics of material and equipment, moving on to sketching and 3D mock-ups with full turnarounds and lineups, and culminating in a series of in-depth case studies. - UNDERSTAND HOW WORLD-CLASS ARTISTS TURN SIMPLE IDEAS INTO WORKABLE CHARACTER DESIGNS - LEARN TO NEGOTIATE WITH CLIENTS & WIN COMMISSIONS - PACKED WITH LUSH, ORIGINAL ILLUSTRATIONS OF EVERY STAGE OF THE PROCESS"--