"A comprehensive guide to creating eye-catching logo and typeface designs, with in-depth process breakdowns and extensive galleries, written and curated by a leading comics designer. Logo design is one of the most significant but often overlooked ingredients for a successful comic book. A comic's logo is often the first thing that draws in potential readers. Designers must create memorable logos that attract fans, yet remain true to the characters or events for which they're assigned. Leading comics letterer and designer Jared K. Fletcher assembles a team of groundbreaking and influential comics designers to share the tips, tricks, and tools for logo and typeface design in sequential art. Any designer looking to add excitement and energy to his or her assignments will benefit from learning how these leading designers produce striking and memorable comic book logos and typefaces"--