An edition of Islamic perspectives on marketing and consumer behavior
(2015)
Islamic perspectives on marketing and consumer behavior
planning, implementation, and control
by Bikramjit Rishi
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"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--
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Previews available in: English
Subjects
Consumer, Research, Marketing, Consumer behavior, Consumers, middle east, Islamic countries, history, ConsumersPlaces
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Islamic perspectives on marketing and consumer behavior: planning, implementation, and control
2015, Business Science Reference, an imprint of IGI Global
in English
146668139X 9781466681392
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Includes bibliographical references (pages 334 -376) and index.
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| December 18, 2022 | Edited by MARC Bot | import existing book |
| February 27, 2022 | Edited by ImportBot | import existing book |
| January 11, 2022 | Edited by ImportBot | import existing book |
| November 13, 2020 | Created by MARC Bot | import new book |