Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking aboutWe live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth GodinA's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply donA't work anymore. The best way to sell anything these days is through word of mouthA—and the only real way to get word of mouth is to create something remarkable.Free Prize Inside, the sequel to Purple Cow, explains how to do just that. ItA's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business youA're in. Consider these free prizes:A•?The Tupperware party, which turned buying plastic bowls into a social eventA•?Flintstones vitamins, which turned a serious product into something funA•?The free change-counting machine at every Commerce Bank branchA•?The little blue box from Tiffany, which makes people happy before they even open itThis book offers a way to create free prizes quickly, cheaply, and reliablyA—and persuade others in your organization to help you bring them to life.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Business, Marketing, NonfictionShowing 5 featured editions. View all 5 editions?
Edition | Availability |
---|---|
1
Free Prize Inside
2008, Penguin Group USA, Inc.
Electronic resource
in English
0786582804 9780786582808
|
zzzz
Libraries near you:
WorldCat
|
2
Free Prize Inside: How to Make a Purple Cow
April 24, 2007, Portfolio Trade
Paperback
in English
1591841674 9781591841678
|
eeee
Libraries near you:
WorldCat
|
3 |
zzzz
Libraries near you:
WorldCat
|
4
Free prize inside!: the next big marketing idea
2005, Michael Joseph
in English
0718147723 9780718147723
|
eeee
Libraries near you:
WorldCat
|
5
Free Prize Inside: The Next Big Marketing Idea
May 6, 2004, Portfolio Hardcover
Hardcover
in English
1591840414 9781591840411
|
aaaa
Libraries near you:
WorldCat
|
Book Details
First Sentence
"If you were like me, you nagged your mom to buy the cereal with the free prize inside."
Classifications
The Physical Object
ID Numbers
Source records
amazon.com recordLibrary of Congress MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
Internet Archive item record
amazon.com record
Promise Item
Excerpts
Community Reviews (0)
Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
July 22, 2017 | Edited by Mek | adding subject: In library |
October 27, 2011 | Edited by EdwardBot | remove duplicate author |
October 5, 2011 | Edited by ImportBot | import new book |
November 11, 2009 | Created by ImportBot | add works page |