An edition of Internet mercenaries and viral marketing (2014)

Internet mercenaries and viral marketing

the case of Chinese social media

by

Internet mercenaries and viral marketing
Mei Wu, Mei Wu
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Last edited by ImportBot
February 26, 2022 | History
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An edition of Internet mercenaries and viral marketing (2014)

Internet mercenaries and viral marketing

the case of Chinese social media

by

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

Publish Date
Publisher
Business Science Reference, an imprint of IGI Global
Language
English
Pages
314

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Subjects

Marketing, Viral marketing, Social media, Internet, Public relations, Marketing, social aspects, China, social conditions, Internet marketing

Places

China

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Edition Availability
Cover of: Internet mercenaries and viral marketing
Internet mercenaries and viral marketing: the case of Chinese social media
2014, Business Science Reference, an imprint of IGI Global
in English
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Book Details

Edition Notes

Includes bibliographical references (pages 301-310) and index.

Published in
Hershey, PA
Series
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.12.C5 W785 2014, HF5415.12.C5W785

The Physical Object

Pagination
xi, 314 pages
Number of pages
314

ID Numbers

Open Library
OL31146600M
ISBN 13
9781466645783, 9781466645790, 9781466645806
LCCN
2013020606
OCLC/WorldCat
843857009
Digital Object Identifier (DOI)
10.4018/978-1-4666-4578-3.ch001

Source records

Library of Congress MARC record
Better World Books record
marc_columbia MARC record
Better World Books record

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February 26, 2022 Edited by ImportBot import existing book
November 14, 2020 Created by MARC Bot import new book