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Luxury China: market opportunities and potential
2010, John Wiley & Sons (Asia)
in English
0470823410 9780470823415
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Book Details
Table of Contents
Challenges and market size
Alfred Dunhil
The Chinese luxury client
Shanghai Tang
Chinese consumer attitudes toward luxury
Rolex in China
How to distribute in China
Shiatzy Chen
Retailing and licensing in China
Louis Vuitton in China
Communication and advertising
The war of the spirits
Brand protection and counterfeit activities
Luili Gongfang: breaking into luxury by way of glass.
Edition Notes
Includes bibliographic references (p. [241]-243) and index.
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Feedback?December 25, 2022 | Edited by MARC Bot | import existing book |
October 18, 2022 | Edited by ImportBot | import existing book |
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November 14, 2020 | Created by MARC Bot | import new book |