Strategic market management
by David A. Aaker
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"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"--
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Strategic Market Management
2017, Wiley & Sons, Incorporated, John
in English
1119392225 9781119392224
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Strategic Market Management
2011, Wiley & Sons, Incorporated, John
in English
0470727926 9780470727928
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Strategic Market Management
2010, Wiley & Sons, Incorporated, John
in English
0470566140 9780470566145
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Strategic Market Management
2005, Wiley & Sons, Incorporated, John
in English
0471725544 9780471725541
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Book Details
Published in
New York
Edition Notes
Includes bibliographical references and index.
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| December 20, 2023 | Edited by ImportBot | import existing book |
| October 18, 2022 | Edited by ImportBot | import existing book |
| November 14, 2020 | Created by MARC Bot | import new book |