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Genres and genre theory in transition: specialized discourses across media and modes
2014, BrownWalker Press
in English
1612337201 9781612337203
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Book Details
Table of Contents
Genre and genre theory in transition : an introduction / Giuliana Garzone & Cornelia Ilie
Revisiting genre analysis in specialized communication : the job advertisement as a case in point / Inger Askehave
Evolutions in societal values and discursive practices : their impact on genre change / Giuliana Garzone
Scrutinizing hybrid genres on the web : the role of course syllabi in corporate branding / Cornelia Ilie
Genre in the creative-practice doctoral thesis : diversity and unity / Brian Paltridge, Sue Starfield, Louise Ravelli, Kathryn Tuckwell, Sarah Nicholson
Presidential press conferences : a genre-based analysis of a dialogic genre / Chiara Degano
Memoranda of understanding : textual and syntactic aspects / Silvia Cavalieri
From blogging to microblogging : the case of Whole Foods Market / Giorgia Riboni
'Every writer is checked for plagiarism' : occluded authorship in academic writing / William Bromwich
Foodscaping narratives of EATALY : 'still signs' in a moving context? : an actionist take / Sandra Campagna
The boundaries of fear : a diachronic crosscultural insight into the genre of public information films for the prevention of sexually transmitted diseases / Nicola Borrelli
American car ads in the 1950s : language, discursive features, multimodality and gender issues / Walter Giordano.
Edition Notes
Includes bibliographical references.
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