Effectiveness of safety and public service announcement (PSA) messages on dynamic message signs (DMS)
by Linda Boyle
This report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, Illinois; Houston, Texas; Orlando, Florida; and Philadelphia, Pennsylvania. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.
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Effectiveness of safety and public service announcement (PSA) messages on dynamic message signs (DMS)
2014, U.S. Department of Transportation, Federal Highway Administration
in English
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Edition Notes
"July 2014."
"Jimmy Chu, Task Manager, FHWA Office of Operations, HOTM-1"--Technical report documentation page.
Final report.
Also available online.
Sponsored by the Federal Highway Administration under contract number DTFH61-11-D-00019.
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