Communication planning
an integrated approach
by Sherry Devereaux Ferguson
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"The nature of the communicator's job has shifted dramatically in the past decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents."--BOOK JACKET.
"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
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Communication Planning: An Integrated Approach
2012, SAGE Publications, Incorporated
in English
1452263566 9781452263564
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Book Details
Edition Notes
Includes bibliographical references (p. 221-242) and indexes.
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| July 17, 2024 | Edited by MARC Bot | import existing book |
| August 4, 2020 | Edited by ImportBot | import existing book |
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| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 9, 2009 | Created by WorkBot | add works page |