An edition of Romancing the customer (2001)

Romancing the Customer

Maximizing Brand Value Through Powerful Relationship Management

by and

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Cover of: Romancing the Customer by Paul Temporal, Martin Trott
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Last edited by ImportBot
October 18, 2022 | History
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An edition of Romancing the customer (2001)

Romancing the Customer

Maximizing Brand Value Through Powerful Relationship Management

by and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
250

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Previews available in: English

Subjects
Relationship marketing, Branding (Marketing), Brand name products, Marketing

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Edition Availability
Cover of: Romancing the Customer
Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
May 22, 2001, Wiley
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"There has been a marked change in direction by companies around the world, away from concentrating on product branding and toward focusing on the corporate brand."

Classifications

Library of Congress
HF5415.55 .T46 2001, HF5415.55.T46 2001, HF 5415.55 T46 2001

ID Numbers

Open Library
OL7630275M
Internet Archive
romancingcustome0000temp
ISBN 10
0471846155
ISBN 13
9780471846154
LCCN
2001020262
Library Thing
483225
Goodreads
2145010

Source records

Library of Congress MARC record
Better World Books record
Promise Item
Internet Archive item record
marc_nuls MARC record

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History

Download catalog record: RDF / JSON
October 18, 2022 Edited by ImportBot import existing book
December 3, 2020 Created by MARC Bot import existing book