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Previews available in: English
Subjects
Service industries, Marketing, ProfessionsPlaces
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Services marketing in Asia: managing people, technology, and strategy
2005, Prentice Hall
in English
- 2nd ed.
0131275372 9780131275379
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Edition Notes
Rev. ed. of: Services marketing in Asia, 2002.
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
Includes bibliographical references and indexes.
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Feedback?November 23, 2021 | Edited by JimmanBot | Removed duplicate olid of author |
December 13, 2020 | Created by MARC Bot | import existing book |