An edition of Essential readings in marketing (2006)

Essential Readings in Marketing (Marketing Science Institute (MSI))

by , , and

Cover of: Essential Readings in Marketing (Marketing Science Institute (MSI)) by Leigh McAlister, Ruth Bolton, and Ross Rizley, Leigh McAlister, Ruth Bolton, and Ross Rizley
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Last edited by MARC Bot
December 14, 2020 | History
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An edition of Essential readings in marketing (2006)

Essential Readings in Marketing (Marketing Science Institute (MSI))

by , , and

A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.

Publish Date
Publisher
Marketing Science Institute
Language
English

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Subjects

Marketing, Abstracts, Bibliography, Marketing research
Edition Availability
Cover of: Essential Readings in Marketing (Marketing Science Institute (MSI))
Essential Readings in Marketing (Marketing Science Institute (MSI))
April 27, 2006, Marketing Science Institute
Paperback in English

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Book Details

First Sentence

"In this chapter, we cover prize-winning papers on new products, growth, and innovation."

Classifications

Library of Congress
HF5415 .E785 2006

The Physical Object

Format
Paperback
Dimensions
9.4 x 6.5 x 0.7 inches
Weight
1.1 pounds

Edition Identifiers

Open Library
OL9327458M
ISBN 10
0965711455
ISBN 13
9780965711456
LCCN
2006281508
Library Thing
3104247
Goodreads
6300244

Work Identifiers

Work ID
OL23991600W

Source records

Library of Congress MARC record
Promise Item

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December 14, 2020 Created by MARC Bot import existing book