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Vertikales Marketing von Versicherungsunternehmen: Marketingkonzepte für Versicherungsunternehmen mit Ausschliesslichkeits-, Makler- und Strukturvertrieb
1995, Duncker & Humblot
in German
3428085124 9783428085125
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Edition Notes
Includes bibliographical references (p. [279]-308) and index.
Originally presented as the author's thesis (doctoral)--Universität Köln, 1995.
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