An edition of Contemporary marketing
(2008)
Contemporary marketing
3rd Canadian ed.
by Louis E. Boone and David L. Kurtz
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Previews available in: English
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MarketingShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Contemporary marketing
2012, Nelson Education
in English
- 3rd Canadian ed.
0176648828 9780176648824
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WorldCat
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2
Contemporary Marketing 2009 Update
January 4, 2008, South-Western College Pub
Paperback
in English
- 13 edition
0324580215 9780324580211
|
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Libraries near you:
WorldCat
|
Book Details
Table of Contents
Marketing: the art and science of satisfying customers
Strategic planning in contemporary marketing
Creating an effective marketing plan
The marketing environment, ethics, and social responsibility
Consumer behaviour
Business-to-business (B2B) marketing
Serving global markets
Marketing research, decision support systems, and sales forecasting
Marketing segmentation, targeting, and positioning
Product and service strategies
Developing and managing brand and product strategies
Marketing channels and supply chain management
Retailers, wholesalers, and direct marketers
Integrated marketing communications
Advertising and digital communications
Personal selling and sales promotion
Pricing concepts and strategies
Appendix A: financial analysis in marketing
Appendix B: relationship marketing and customer relationship management (CRM).
Edition Notes
Cover and t.p. verso list authors as: Boone, Kurtz, MacKenzie and Snow, as in the 1st ed.
Includes an access code card to CourseMate online resources tipped into book in front of t.p.
Includes bibliographical references and indexes.
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| January 23, 2021 | Created by ImportBot | import existing book |