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Previews available in: English
Subjects
Mass communication, CommunicationShowing 2 featured editions. View all 2 editions?
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Mass communication in the global age
2007, Vision Press
in English
- 2nd ed.
1885219318 9781885219312
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Book Details
Table of Contents
1. Mass communication : yesterday, today, tomorrow
2. History : providing answers to today's problems
3. Law of mass communication : balancing freedom with responsibility
4. The information function : mediating reality
5. Economics : the political economy of the American media
6. Mass communication and politics : the media's role in a democracy
7. Books : oldest mass medium thriving in a high-tech age
8. Newspapers : medium of the past, present, and future
9. Magazines : from print to the digital world and beyond
10. Public relations : building relationships, bringing about change
11. Advertising : social institution in the American marketplace
12. Motion pictures : entertainment for the masses
13. Music : recordings for the masses
14. Radio : the electronic revolution of mass communication
15. Television : the medium that transformed society
16. New technologies : the digital world and beyond
17. The media and government : uneasy relationship in the American democracy
18. Media and society : influencing the way audiences see life
19. Media effects : a question of responsibility
20. Ethics : bringing good or bad days to media
21. Communication research : the scientific study of media
22. Communication theory : how we understand media's processes and effects
23. International communication : media systems and issues in the global metropolis.
Edition Notes
"Your guide to becoming an intelligent consumer of mass communication and to planning a career."--Cover.
Previous edition: 2004.
Includes bibliographical references and index.
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