An edition of Marketing your library's electronic resources
(2013)
Marketing your library's electronic resources
by Marie R. Kennedy
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| Edition | Availability |
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1
Marketing Your Library's Electronic Resources: A How-to-Do-It Manual
2017, Facet Publishing
in English
1783302674 9781783302673
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Marketing your library's electronic resources
2013, Facet Publishing
in English
1856049426 9781856049429
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Book Details
Table of Contents
Determining the purpose of your marketing plan
Fashioning your marketing plan
Implementing your marketing plan
Constructing your written marketing plan report
Assessing your marketing plan
Revising and updating your marketing plan (lather, rinse, and repeat)
Sample marketing plans. Example 1, Marketing plan from an all-electronic library
Example 2. Marketing plan from a public library, sample 1
Example 3. Marketing plan from a public library, sample 2
Example 4. Marketing plan from a university library
Appendix 1. Miller Library logo
Appendix 2. Activity planning feedback
Appendix 3. Speaker assessment form
Appendix 4. Target audience/specific media
Appendix 5. Media contacts
Appendix 6. Marketing timeline for standing annual activities
Appendix 7. Public relation/marketing request
Appendix 8. Flier posting information ; Mailbox stuffing information
Appendix 9. Table tent guidelines for campus dining halls.
Edition Notes
By Marie R. Kennedy and Cheryl LaGuardia (named on cover).
Includes bibliographical references and index.
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| September 17, 2021 | Edited by ImportBot | import existing book |
| February 3, 2021 | Created by ImportBot | import new book |