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Subjects
Marketing, Management, GestionEdition | Availability |
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Basic marketing: a global-managerial approach
2005, McGraw-Hill Ryerson
in English
- 11th Canadian ed.
0070916667 9780070916661
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Edition Notes
E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th Canadian eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.
Includes bibliographical references and indexes.
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Feedback?March 26, 2021 | Created by MARC Bot | import new book |