An edition of CaseBase
(2011)
CaseBase
case studies in global business
by Andrew Ashwin
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Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
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Previews available in: English
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CaseBase: case studies in global business
2011, Gale, Gale/Cengage Learning
in English
1414486936 9781414486932
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Book Details
Table of Contents
A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company --
Assessing and managing risk in the financial services industry in the Middle East --
Business enterprise in Jordan : promoting small business start-up and development --
Chinese brand strategies : Li Ning and the creation of a global sportswear brand --
Clanton Corporation : resolving inter-generational conflict --
Coffee wars : protecting Starbucks' name in China --
Crying over spilt milk : Danone's joint venture in China --
The development of microfinance in Syria : issues in innovation and change --
Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches --
Economic development in Dubai : are the benefits greater than the costs? --
Economies of scale : exploiting size and location in the Middle East --
Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise --
French cooperatives mean business : evolving strategies for the global food marketplace --
Global regulation of herbal products --
Human errors in inventory control : is there a win-win solution? --
The importance of high standards of corporate governance and ethics in business : the experience of Lebanon --
Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management --
Key elements in strategic planning : cases from the Middle East --
Productivity in Palestine : a better route to improving standards of living? --
Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo --
Searching for competitive advantage in the Middle East --
Subway International and the global fast food industry in the Asia-Pacific and Latin America --
Urban farming : can it be effective in Detroit?
A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company
Assessing and managing risk in the financial services industry in the Middle East
Business enterprise in Jordan : promoting small business start-up and development
Chinese brand strategies : Li Ning and the creation of a global sportswear brand
Clanton Corporation : resolving inter-generational conflict
Coffee wars : protecting Starbucks' name in China
Crying over spilt milk : Danone's joint venture in China
The development of microfinance in Syria : issues in innovation and change
Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches
Economic development in Dubai : are the benefits greater than the costs?
Economies of scale : exploiting size and location in the Middle East
Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise
French cooperatives mean business : evolving strategies for the global food marketplace
Global regulation of herbal products
Human errors in inventory control : is there a win-win solution?
The importance of high standards of corporate governance and ethics in business : the experience of Lebanon
Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management
Key elements in strategic planning : cases from the Middle East
Productivity in Palestine : a better route to improving standards of living?
Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo
Searching for competitive advantage in the Middle East
Subway International and the global fast food industry in the Asia-Pacific and Latin America
Urban farming : can it be effective in Detroit?
Edition Notes
Includes bibliographical references.
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