An edition of Digital advertising
(2010)
Digital advertising
past, present, and future
by Patrick Burgoyne and Daniele Fiandaca
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Subjects
Advertising, Social aspects, Digital media, Internet advertising| Edition | Availability |
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Digital advertising: past, present, and future
2010, Creative Social
in English
0956608302 9780956608307
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Book Details
Table of Contents
When computers came with soldering irons
When the 12 KB GIF banner was king
From alpha to better : online advertising, from then till now
Anarchy vs mainstream
Small is beautiful : doing good digital integration and the end of the big idea
What would Bill Bernbach think?
Would the last person to leave please turn out the enlightenment?
How advertising can become a friend whose company you enjoy, rather than just an annoying salesman who sticks his foot in the door
Why don't you just switch off your television set and go do something less boring instead?
Sound in digital advertising
The Latin spirit
When Sweden rules the world
Your brand is an ape
Is peep culture the new pop culture?
The filter
Get involved : how you can shape the future of digital advertising
Brands as people
Behavioural economies and what lies beyond
Being good
Agency of the future
A blast from the past from the future.
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| March 26, 2021 | Created by MARC Bot | import new book |