An edition of Integrated marketing communications (2008)

Integrated marketing communications

strategic planning perspectives

2nd ed.

by

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Cover of: Integrated marketing communications by Keith Tuckwell, Keith Tuckwell
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  • ★★★★★ 5.0 (1 rating) ·
  • 7 Want to read
  • 2 Currently reading
  • 1 Have read
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Last edited by MARC Bot
March 27, 2021 | History
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An edition of Integrated marketing communications (2008)

Integrated marketing communications

strategic planning perspectives

2nd ed.

by

  • ★★★★★ 5.0 (1 rating) ·
  • 7 Want to read
  • 2 Currently reading
  • 1 Have read

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Publish Date
Publisher
Pearson Prentice Hall
Language
English
Pages
440

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Previews available in: English

Subjects

Communication in marketing, Textbooks, Sales promotion, Advertising, Marketing, Planning, Communication en marketing, Manuels d'enseignement supérieur, Ventes, Promotion, Publicité, Planification
Edition Availability
Cover of: Integrated marketing communications
Integrated marketing communications: strategic planning perspectives
2008, Pearson Prentice Hall
in English - 2nd ed.

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Book Details

Table of Contents

Integrated marketing communications : an overview
Strategic planning principles
Branding strategy
Advertising planning : creative
Advertising planning : traditional media
Planning for direct response communication
Planning for online and interactive communications
Sales promotion
Public relations
Event marketing and sponsorships
Personal selling
Evaluating marketing communications programs
Media buying principles and media information resources
Integrated marketing communications plan : Mr. Sub.

Edition Notes

Includes bibliographical references and index.

Published in
Toronto

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.123 T82 2008

The Physical Object

Pagination
xxiii, 440 pages
Number of pages
440

Edition Identifiers

Open Library
OL32108367M
Internet Archive
integratedmarket0002tuck
ISBN 10
0132199122
ISBN 13
9780132199124
OCLC/WorldCat
276455939

Work Identifiers

Work ID
OL24272021W

Source records

Internet Archive item record
Promise Item

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History

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March 27, 2021 Created by MARC Bot import new book