An edition of Reprints from publications of the American Marketing Association on the subject of defense marketing
(1963)
Reprints from publications of the American Marketing Association on the subject of defense marketing.
by American Marketing Association.
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Table of Contents
Analysis of military markets with special emphasis on air weapons [by] Murray L. Weidenbaum.
The electronics defense markets [by] Kenneth L. Baker.
Sources of defense market data [by] R.B. Whiting.
Marketing military weapon systems [by] Edmund J. Richards.
The dynamic government construction market [by] Edward J. Stockton.
The government research and development market [by] Albert Shapero.
The scope of the military market [by] Murray L. Weidenbaum.
The military research-and-development market [by] Murray L. Weidenbaum.
Selection of marketable military and space systems [by] Clifford F. Drown and Richard J. Trainor.
Marketing military components and equipment [by] Harry Williams.
Marketing contractual services to the military [by] Walter J. Sherman.
Developing a marketing program for aircraft powerplants [by] E.W. Gregory II.
Marketing to the Navy [by] Commander William R. Boose.
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| February 4, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |