The first interactive print book ever to be introduced in the USA, How to Develop a SmartPlan for Your Business, merges print with digital to let readers instantly learn more without leaving the printed page! Wanting clarification or more instruction, readers scan unique barcodes using their smartphone. Scanned barcodes instantly link readers to videos, webinars, or whitepapers they view on their cell phones. With the printed book in one hand and, let's say, a video in the other, "learning more" can be faster and fun. Author, Lynn Manning Ross, sees the introduction of INKandLINK as a way to quickly add voice to the printed word. And for those opting to become self-employed, SmartPlan is a new and very smart way to help entrepreneurs quickly develop their business models and plans-an exciting boost for both readers and the future of print.--Publisher.