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An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
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Previews available in: Spanish
Subjects
Marketing, Moral and ethical aspects, Internet marketing, Manipulative behavior, Social media, Blogs, Ventas, Aspectos morales y éticos, Marketing en Internet, Control (Psicología), Redes sociales, Aspectos morales, Manipulación (Psicología), Medios de comunicación social, Influencia, Public relations, Economic aspectsEdition | Availability |
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Confía en mí, estoy mintiendo: confesiones de un manipulador de los medios
2013, Empresa Activa, Urano
in Spanish
- 1.ª edición.
8496627667 9788496627666
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Book Details
Edition Notes
Translation of: Trust me, I'm lying : the tactics and confessions of a media manipulator.
Includes bibliographical references (pages 313-315).
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July 4, 2021 | Created by ImportBot | import new book |