An edition of Brand shift
(2014)
Brand shift
the future of brands and marketing
First edition.
by David Houle
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"A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead"--Page 4 of cover.
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Previews available in: English
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Brand shift: the future of brands and marketing
2014, David Houle & Associates
in English
- First edition.
0990563502 9780990563501
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Book Details
Table of Contents
Part one: past and present. Brands and marketing in crisis
Looking back at how brands got here
The stages of technology and how they affect brands
Global brands
The three forces of the Shift Age
Part two: current and future trends. Key trend: from institutional to individual
Key trend: ascendency of women
Key trend: Shift Age generations
Key trend: the screen reality and the rapidly growing neurosphere
Key trend: memes to movements, information flow transforming into social change
Key trend: Big Data
Part three: the future. The BII: brand influence index
Social media : interim step on the road to all-to-all communication
Transactive branding: leveraging collective consciousness
Mediating psychological tensions of the Shift Age
Into the future and what to do.
Edition Notes
Includes bibliographical references (pages 133-140).
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| July 14, 2021 | Created by ImportBot | import new book |