An edition of Introduction to retailing
(2011)
Introduction to retailing
7th ed.
by Robert F. Lusch
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Retail trade, Textbooks| Edition | Availability |
|---|---|
1
Introduction to retailing
2011, South-Western Cengage Learning
in English
- 7th ed.
0538755075 9780538755078
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Book Details
Table of Contents
Perspectives on retailing
Retail strategic planning and operations management
Retail customers
Evaluating the competition in retailing
Managing the supply chain
Legal and ethical behavior
Market selection and retail location analysis
Managing a retailer's finances
Merchandise buying and handling
Retail pricing
Advertising and promotion
Customer services and retail selling
Store layout and design
Managing people.
Edition Notes
Includes bibliographical references and indexes.
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| July 25, 2021 | Created by ImportBot | import new book |