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Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.
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Previews available in: English
Edition | Availability |
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Market smart: the best in age and lifestyle-specific design
2009, Collins Design
in English
0061697141 9780061697142
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Book Details
Table of Contents
Kids age 3-8
Tweens & teens
Generation X and Y
Baby boomers
Modern moms & hip parents
Sports enthusiasts
Foodies.
Edition Notes
Includes bibliographical references (page 220) and index.
Classifications
The Physical Object
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Feedback?December 25, 2021 | Edited by ImportBot | import existing book |
August 4, 2021 | Created by ImportBot | import new book |