An edition of The behavioral advantage (2004)

The behavioral advantage

what the smartest, most successful companies do differently to win in the B2B arena

by and

  • 2 Want to read
Cover of: The behavioral advantage by Terry R. Bacon, David G. Pugh, Terry R. Bacon
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Last edited by MARC Bot
August 11, 2024 | History
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An edition of The behavioral advantage (2004)

The behavioral advantage

what the smartest, most successful companies do differently to win in the B2B arena

by and

  • 2 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
AMACOM
Language
English
Pages
308

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Buy this book

Previews available in: English

Subjects

Customer relations, Industrial management, Organizational behavior, Organizational effectiveness, Psychological aspects, Psychological aspects of Selling, Selling, Strategic planning, Organizational theory & behaviour, Business/Economics, Business & Economics, Business / Economics / Finance, Management Science, Customer Service, Total Quality Management
Edition Availability
Cover of: Behavioral Advantage
Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
2004, AMACOM
in English
Libraries near you: WorldCat
Cover of: Behavioral Advantage, The
Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
April 2004, AMACOM/American Management Association
Hardcover in English - 1st edition
Libraries near you: WorldCat
Cover of: Behavioral Advantage
Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2b Arena
2004, AMACOM
in English
Libraries near you: WorldCat
Cover of: The behavioral advantage
The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena
2004, AMACOM
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

The death of selling
The changing world of buying and selling
The chemistry of preference
Checkmate! : how business development is like chess
Opening game : conditioning the market
Middle game : conditioning the customer
Middle game : building a powerful position
Late middle game positioning
End game : conditioning the deal
Creating a behavioral differentiation strategy
We are finding it increasingly difficult.

Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
658/.001/9
Library of Congress
HD58.7 .B34228 2004

The Physical Object

Pagination
xi, 308 p. :
Number of pages
308

ID Numbers

Open Library
OL22584806M
Internet Archive
behavioraladvant0000baco
ISBN 10
0814472257
LCCN
2003024328
OCLC/WorldCat
53369537
Goodreads
1621619

Source records

Internet Archive item record
Library of Congress MARC record
marc_nuls MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON
August 11, 2024 Edited by MARC Bot import existing book
December 10, 2019 Edited by ImportBot import existing book
July 31, 2019 Edited by MARC Bot associate edition with work OL2480784W
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 9, 2009 Created by WorkBot add works page